Fashion was truly globalised in the 1990s. Technology and the
internet enabled fashion trends to rapidly disseminate between cultures. Dressing for comfort was a key trend in the 1990s, as sportswear established itself as
a mainstream fashion trend
The decade of minimalism Dressing down became the key fashion trend of the 1990s.
The over-the-top glamour of the 1980s was rejected in favour of simple, understated clothes.
Sportswear designer brands footwear, tracksuits and sunglasses such as
Nike - Adidas - Armani - Oakley - Puma were all the rage.